Atlanta is the 9th largest
metro market population in the United States.
Atlantans have an average HHI of over $71,000+
Ranks 4th out of the top 10
CBSA's for domestic leisure travel (overnight or air
travel). Source: 2006 Scarborough Research
(Multi-Market, Release 2)
Atlanta
Journal-Constitution is the largest daily newspaper in
the Southeast with the 4th highest market penetration in
the industry
Atlanta has the No.1
busiest passenger airport in the world
(Hartsfield-Jackson International) serving more than 83
million passengers a year.
68% of Atlanta adults who
have taken a cruise spend up to a year planning their
cruise vacation.
65% of Atlanta adults who
have taken a cruise go to the Caribbean.
Over 750,000 Atlanta adults
traveled internationally for a vacation within the past
year, that's 23% of the market.
Close to 470,000 Atlanta
adults have taken one or more gambling trips within the
past year.
Over 2.6 million Atlanta
adults took a domestic leisure trip within the past
year, that's 71% of the market.
78% - have taken 1 leisure
trip in the past 12 months (more that 2.5 million
people)
59% - have taken 2-4 day
getaways in the last 30 days or less
94% - have taken 2-4 day getaways in the last 90 days or
less
61% - have taken 5+ day vacations in the last 3 months
or less
Source: 2006/2007
Gallup Poll of Media Usage & Consumer Behavior
